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The Management Thinker We Should Never Have Forgotten

Harvard Business Review

Deming offered up 14 principles that stood in stark contrast to the sorts of practices he thought were eroding the performance of top corporations in the United States in the 1970s and 1980s. End the practice of awarding business on the basis of price tag alone; instead, try a long-term relationship based on established loyalty and trust.

Deming 11