Bottom-up Marketing Morale Senge 
Harvard Business Review
SEPTEMBER 18, 2013
More evidence of this trend comes from the Conscious Capitalism movement, whose membership includes companies like Southwest Airlines, Google, the Container Store, Whole Foods Market, and Nordstrom. Over and over, it’s been shown that compassion concretely benefits the corporate bottom line. Managing people Morale'
Harvard Business Review
SEPTEMBER 23, 2014
Its implicit goal is to be the moral equivalent of equity capital. And it wants to turn equity capital into the moral equivalent of debt — it should earn a fixed return on its investment and nothing more. Macroeconomists (such as Piketty himself) add up these real transactions to produce numbers like Gross Domestic Product.
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