Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution
Great Leadership By Dan
JUNE 7, 2018
The resurrection of this vision conveyed to everyone inside the company and out that Ford was back in the business of “serving all around the world a complete family of cars that are best-in-class,” Mulally explained. But more than that, it shows how leaders set the tone and pace of cultural transformation.
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