Remove Brand Management Remove Brand Valuation Remove Efficiency Remove Loyalty
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Why Strong Customer Relationships Trump Powerful Brands

Harvard Business Review

As the graph bracingly shows, brand valuations declined by nearly half (falling from 18% to 10%) while customer relationship values doubled (climbing from 9% to 18%) over a decade. In the past, M&A strategies often concentrated on brands and on growing brands through better brand management and internationalization.

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