Brand Valuation Related Topics 
Harvard Business Review
JULY 25, 2011
The value of its brand was $153 billion, up 84 percent year on year. Yes, Apple spends lavishly on promoting its brand, but the study attributed the spike in brand valuation to the impact of two products — the iPad and, to a lesser extent, the iPhone. Want to build a powerful brand?
Harvard Business Review
APRIL 14, 2015
As the graph bracingly shows, brand valuations declined by nearly half (falling from 18% to 10%) while customer relationship values doubled (climbing from 9% to 18%) over a decade. Strong brand communications are and will remain important especially in attracting new customers and in enhancing desirability for higher price premiums.
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