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How to Hand Off an Innovation Project from One Team to Another

Harvard Business Review

AUGUST 23, 2018

Truth is, you can have the right portfolio of investments, the right metrics and governance, the right stage-gate development process, and the right talent on the right teams — but if you don’t design the right handoffs between your teams, all of that planning falls apart. But a sickening number of those investments fail.

Project 8
Project Innovation Team Stage-Gate 8
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Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

MARCH 14, 2014

Food fads develop quickly in today’s marketplace. Big Food has a proven formula for its products that involves controlling the message and the channel. Controlled experiments involving consumer taste preferences have taken food companies down a path of continuously fatter, sweeter, and saltier products.

Word of Mouth Marketing 9
Word of Mouth Marketing Brand Marketing Incubator 9
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