Women on Business

JUNE 26, 2012

It is the recognition of a brand that makes the company, service, or product what it is. In our increasingly visual society, it’s difficult to build brand recognition because of the plethora of competition. Without the consumer’s ability to visualize a brand, however, it is destined to fail. Tara Hornor.

Brand 211

Brand Brand Management Retail Advertising 211

Lead on Purpose

JUNE 2, 2012

Product managers in coalition organizations know this all too well. My largest client is in the apparel industry with a multiplicity of brand names. Instead, product and brand managers are organized into coalitions that serve as a resource one to another. Once again this is a personal development issue.

Leadership 200

Leadership Apparel Productivity Products 200

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. must all reflect high standards of quality.

Brand 271

Brand Blog How To Public Relations 271

The Practical Leader

JULY 3, 2019

When we assessed their operational systems and processes, we found that a customer-orientation was certainly conspicuous in their planning, hiring, promoting, leadership development, and performance evaluations. The very existence of most organizations depends on customers willing to continue paying for its products and services.

Ethics 49

Ethics Brand Management Brand Operations 49

Strategy Driven

AUGUST 11, 2020

You must also make sure your brand stands out from other companies, especially ones that are offering similar products/services to yours. Always keep yourself updated on consumer’s demands and trends in the marketplace to keep your brand relevant. Social Media.

Brand 73

Brand Succession How To Tactics 73

Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. People can’t handle constant change unless they’re highly involved with the direction of the product, company and team. It’s human nature.

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

Anese Cavanaugh

APRIL 17, 2009

Joyful Productivity Via Retreat. It’s often in the realms of business development and leadership, creating their business and life visions, co-designing their relationships with each other, and even creating their signature or key note speeches. Dare to get away. I’ve been doing a lot of private client retreats lately.

Hotels 70

Hotels Brand Brand Management Creativity 70

Harvard Business Review

AUGUST 25, 2016

To wit, would any serious brand manager run a marketing campaign today without a capability for incorporating social media analytics? But brand managers need the computational competence of data scientists and analytic tools to get greater value from that data. That transformed the RACI decision rights template.

RACI 8

RACI Agility Brand Management Decentralization 8

Harvard Business Review

AUGUST 23, 2018

Truth is, you can have the right portfolio of investments, the right metrics and governance, the right stage-gate development process, and the right talent on the right teams — but if you don’t design the right handoffs between your teams, all of that planning falls apart. But a sickening number of those investments fail.

Project 8

Project Innovation Team Stage-Gate 8

Harvard Business Review

DECEMBER 23, 2021

Focus on products, narrative, pop culture, and customer needs.

Brand 20

Brand Succession Productivity Products 20

Harvard Business Review

JUNE 13, 2014

Some eager entrepreneurs think their new product is so brilliant and so unlike anything else out there, that they just need to make it available and people will start clamoring over it. Real artists may indeed ship, as Jobs famously exhorted his team , but savvy businesspeople don’t do so without at least a basic brand strategy in place.

Brand 9

Brand Ries Entrepreneur Agility 9

Harvard Business Review

OCTOBER 6, 2011

Rather, a BEMI comes from the ability to see the connection between fundamental trends and the emergence and development of the hotly contested and lucrative markets those trends will eventually foster. That market insight then serves as the foundation for a blockbuster product in some cases or for a suite of offerings in others.

Trends 11

Trends Short-term Resistance Marketing 11

Harvard Business Review

OCTOBER 30, 2012

Ford, for example, reengineered its global product development process to keep all parties, including suppliers, up to date on the status of new products in its pipeline. Brand managers at P&G, for instance, get a constant feed of consumer sentiment from social media.

Process 15

Process Strategy Offshoring Information Technology 15

Harvard Business Review

AUGUST 4, 2015

In the 1990s, P&G, like other companies, sought to take advantage of global scale and technology platforms, rolling out their products worldwide. But just as tastes for food differ, so do preferences for toothpaste, diapers, soap, and feminine hygiene products. Recategorize.

Globalization 8

Globalization Company Self-aware Merchandising 8

Harvard Business Review

SEPTEMBER 17, 2013

Yet I’m convinced it’s possible to be real about building connections and developing our personal brands, while still respecting our natural tendencies. In other words, you can make yourself professionally indispensable if you develop connections that enable you to break through silos, and identify and surmount knowledge gaps.

Brand 14

Brand Cialdini Brand Management Conference 14

HR Digest

JUNE 27, 2021

Hard skills can be an exhaustive list, hence we have pared it down somewhat to include technical and management skills. Brand Management. Supply chain management. Video production. Supply chain management has become the most important cog of this big digital eco system. Cloud computing. Affiliate marketing.

Skills 116

Skills Supply Chain Emotional Intelligence Affiliate Marketing 116

Harvard Business Review

JUNE 4, 2018

That makes simple and engaging user experience design for management key. Many digital marketing agencies develop search engine optimization recommendation engines designed to correlate with user profile themes and characteristics.

Engineering 8

Engineering Marketing Advertising Brand Management 8

Harvard Business Review

MAY 31, 2011

The challenge for the Chief Marketing Officer is to create marketing and brand building that is both exceptional and efficient in the face of country, product, and functional silos. Pharmacia had a global team representing regional silos that met to coordinate marketing globally and to coordinate new product planning.

Brand 14

Brand Aaker Objective Team Building 14

Harvard Business Review

MARCH 7, 2012

Developing an integrated communications capability within your organization will give you just that. It will also enhance your reputation and the value of your brand. The What/How/Who Model requires that plans be developed at each of the following levels: The What of your communications requires Category Plans.

Brand 14

Brand Audience Tools Planning 14

Harvard Business Review

SEPTEMBER 27, 2013

In our experience, they can come either from the experience of an expert in the sector or brand, as was the case in the previous example, or from qualitative research using observation or in-depth interviews. We recently advised a telco client in developing the “jobs to be done” for a range of new products and services.

Analysis 8

Analysis Loyalty Customer Loyalty Retail 8

Harvard Business Review

MARCH 13, 2018

companies $450 billion to $550 billion per year in lost productivity. Even those employees who don’t have direct customer contact understand and embrace their role in delivering on-brand customer experiences. MGM also developed a communications campaign that reached all employees from all angles.

Company 14

Company Brand Report Training 14

Harvard Business Review

OCTOBER 26, 2017

Lauren, who had several years of professional experience, a background in development, and a degree in business, was out of a job. “It was an entry-level role, but I thought I could make it work; I just needed to be able to communicate to the hiring manager that I’d be a solid investment.”

How To 13

How To Long-term Marketing Case Study 13

Harvard Business Review

SEPTEMBER 6, 2011

Most heads of marketing that I've seen gather "voice of the customer" research for product design decisions, but they don't do enough to help employees understand what customers are looking for. He needs to get Grainger's products, such as pumps, power tools, and electrical supplies, quickly. Here are three ways they can.

Process 13

Process Marketing Bottom-up Brand Management 13

Harvard Business Review

JUNE 16, 2016

Maybe a brand manager is moved to a different department, but little else changes – the same consultants are hired, the same “best practices” are pursued – and organization itself rarely actually learns. .” The test of a capability is not in management action but in management learning.

Planning 8

Planning Competitive Intelligence Pharmaceuticals Brand 8

Harvard Business Review

JANUARY 23, 2014

Are you competing on the basis of on-going product or technological innovation? For example, new product development may be the lifeblood of a consumer products company—and thus need to be cultivated and resourced carefully—while in a low-cost producer, or fast follower company, product development may be only a nice-to-have activity.

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Harvard Business Review

MAY 10, 2013

Data-rich practices such as econometric modeling, analytics and copy-testing offer brand managers an alluring promise of precision and predictability. When developing an advertising campaign we are often too focused on the question of "What do we need to say?" The same thing is happening in marketing organizations.

Tools 11

Tools Marketing Power Brand 11

Harvard Business Review

AUGUST 23, 2013

After opening up retail locations throughout the United States, the American stores were flooded by foreign buyers purchasing iPhones in bulk in order to take them back and sell them to the scores of people yearning for these products overseas. Don''t panic when you spot global demand for your products and services.

Globalization 8

Globalization Brand Marketing Learning-by-Doing 8

Harvard Business Review

MARCH 1, 2011

When sales once again started to slow in 2002 the campaign idea proved flexible enough to help revive the brand's fortunes once again. Messing with a much loved brand is never easy, but astute brand management involved ardent fans with the relaunch and enlisted another British icon, Paddington Bear, to bring the brand back to growth.

Brand 14

Brand Media Brand Management Globalization 14

Harvard Business Review

APRIL 21, 2015

Dove Men+Care, in associating masculinity with caring (and skin-care products), is one of the few brands that seem to be trying to play with gender stereotypes a bit. Mostly, brands that play in the gender space, so to speak, go for traditional male or female associations, and for good financial reasons.

Brand 8

Brand Aaker Participative Media 8

Harvard Business Review

JULY 17, 2015

But as Netflix and online media channels developed, Blockbuster was no longer unique in fulfilling that purpose, and the way it fulfilled it became anachronistic. The maker movement continues to expand, and demand for lower-cost electronic parts, products, and accessories remains strong.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

SEPTEMBER 21, 2011

Brands are furiously creating profiles in social networks such as Facebook and Twitter in the hopes of building engaging communities with customers and giving people what the brands think they want. The main activity in this effort is to spur consumers to "like" and "follow" a brand's Facebook and Twitter streams.

Media 15

Media Brand Discount Learning-by-Doing 15

N2Growth Blog

JUNE 11, 2010

In a perfect world you would build relationships with the largest possible universe of targeted constituents where you can productively engage and contribute. Remember that connections are not the same thing as relationships, but that connections can develop into relationships with the proper effort on your part.

Media 357

Media Influence Blog Real Estate 357

Harvard Business Review

JULY 19, 2022

Leaders need to rethink who gets to contribute — and how.

Brand Management 19

Brand Management Brand Creativity Productivity 19

Harvard Business Review

SEPTEMBER 20, 2013

For example, a product evaluating nonprofit organizations may be highly useful to a wealth manager seeking to help his client to select a charity as part of a value-added tax efficiency service. Ask yourself how many of these are truly viable. Consider comparable offerings from competition and their pricing structure.

Execution 8

Execution Metrics Content Christensen 8

Harvard Business Review

FEBRUARY 3, 2017

That’s certainly what we thought before Bain & Company launched its in-depth investigation of workforce productivity. We asked them to assess their workforce and to describe their people management practices, all with an eye toward understanding the drivers of workforce productivity.

Company 8

Company Sample Software Brand Management 8

Harvard Business Review

AUGUST 9, 2016

Almost every organization today is putting customer experience (CX) at the core of its strategy, aiming to provide products and services that meet customers at every touch point. Marketing can look at this data and decide to test a hypothesis: Is that color product selling best because it’s in an image featured on the homepage?

Marketing 9

Marketing Content Insurance Brand 9

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. So, in order for your brand to survive for the long haul in today’s social climate, here are five tips. [1]

Brand 50

Brand Tips Media Customer Loyalty 50