Harvard Business Review

JUNE 13, 2014

Some eager entrepreneurs think their new product is so brilliant and so unlike anything else out there, that they just need to make it available and people will start clamoring over it. Real artists may indeed ship, as Jobs famously exhorted his team , but savvy businesspeople don’t do so without at least a basic brand strategy in place.

Brand 9

Brand Ries Entrepreneur Agility 9

HR Digest

JUNE 27, 2021

Hard skills can be an exhaustive list, hence we have pared it down somewhat to include technical and management skills. Brand Management. Supply chain management. Video production. Any hitch in inventories has a domino effect on the production, manufacturing and marketing plans of a company. Cloud computing.

Skills 116

Skills Supply Chain Emotional Intelligence Affiliate Marketing 116

Harvard Business Review

SEPTEMBER 17, 2013

I had just finished a talk at a leading technology company when an engineer approached me. “I I liked your ideas about personal branding, and I can see how they’d work,” he told me. Yet I’m convinced it’s possible to be real about building connections and developing our personal brands, while still respecting our natural tendencies.

Brand 14

Brand Cialdini Brand Management Conference 14

Harvard Business Review

AUGUST 4, 2015

In the 1990s, P&G, like other companies, sought to take advantage of global scale and technology platforms, rolling out their products worldwide. But just as tastes for food differ, so do preferences for toothpaste, diapers, soap, and feminine hygiene products. Recategorize.

Globalization 8

Globalization Company Self-aware Merchandising 8

Harvard Business Review

OCTOBER 6, 2011

Rather, a BEMI comes from the ability to see the connection between fundamental trends and the emergence and development of the hotly contested and lucrative markets those trends will eventually foster. That market insight then serves as the foundation for a blockbuster product in some cases or for a suite of offerings in others.

Trends 11

Trends Short-term Resistance Marketing 11

Harvard Business Review

MAY 31, 2011

The challenge for the Chief Marketing Officer is to create marketing and brand building that is both exceptional and efficient in the face of country, product, and functional silos. Pharmacia had a global team representing regional silos that met to coordinate marketing globally and to coordinate new product planning.

Brand 14

Brand Aaker Objective Team Building 14

Harvard Business Review

MARCH 7, 2012

Developing an integrated communications capability within your organization will give you just that. It will also enhance your reputation and the value of your brand. The What/How/Who Model requires that plans be developed at each of the following levels: The What of your communications requires Category Plans.

Brand 14

Brand Audience Tools Planning 14

Harvard Business Review

JANUARY 23, 2014

Rather it’s an on-going nipping and tucking of organizational resources to achieve both growth and efficiency at multiple levels: the company overall, the operating group level, and even within functional groups like human resources and information technology. Are you competing on the basis of on-going product or technological innovation?

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Harvard Business Review

JULY 17, 2015

’ the questions must be asked, ‘WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?’” Is their brand’s purpose is still relevant?

Brand 8

Brand Merchandising Retail Real Estate 8

N2Growth Blog

JUNE 11, 2010

In a perfect world you would build relationships with the largest possible universe of targeted constituents where you can productively engage and contribute. Remember that connections are not the same thing as relationships, but that connections can develop into relationships with the proper effort on your part.

Media 407

Media Influence Blog Real Estate 407

Harvard Business Review

SEPTEMBER 20, 2013

Very importantly, they were able to avoid costly technology and implementation programs that would have surely fell short of usage and revenue expectations. Fortunately, the organizations that took the effort to truly understand the value of their data were able to execute appropriately. Ask yourself how many of these are truly viable.

Execution 8

Execution Metrics Content Christensen 8

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Guest Post: By Debbie Laskey There is no denying that social media has changed how brands communicate.

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

FEBRUARY 3, 2017

That’s certainly what we thought before Bain & Company launched its in-depth investigation of workforce productivity. We asked them to assess their workforce and to describe their people management practices, all with an eye toward understanding the drivers of workforce productivity.

Company 8

Company Sample Software Brand Management 8

Harvard Business Review

AUGUST 20, 2012

Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers' perceptions and share it with brand managers. Business model innovation — often enabled by new technology platforms — isn't new. Embrace Industry Disruption. Knit Your Network Together.

Business Model 14

Business Model Process Innovation Media 14

Harvard Business Review

AUGUST 5, 2013

A pharmaceuticals company we''ve been studying decided to deploy more than 20,000 iPads and other mobile devices to the global sales force to improve its engagement with doctors in emerging and developed markets. For new investments this is about managing organizational change and driving use of information.

Organization 8

Organization CIO Compliance CRM 8

Harvard Business Review

OCTOBER 14, 2014

How do some brands manage to resonate so strongly with the public that they seem to get woven into the fibers of culture? These brands create their own cultural movements or advance emerging ones in ways that position themselves as the arbiters of popular culture. It started with a bold vision.

Long-term 8

Long-term Trends Brand Succession 8

Harvard Business Review

DECEMBER 16, 2010

Frito-Lay has already made competition the cornerstone of its Super Bowl advertising , and Toyota , desperate to remind people what a wonderful corporate citizen it can be, invites aspiring innovators to suggest how the firm's technology can be used for good in unexpected ways. It's easy to marry a WWWabsite with a contest, for example.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16

Harvard Business Review

FEBRUARY 16, 2011

They not only grow their current business but simultaneously develop the next one that, ultimately, will enable a graceful transition from the first. Increasingly, businesses need 2-in-1 leaders to help cope with everything from globalization to quickening innovation to shorter product lifecycles. Are our new ideas big enough?

Parcell 11

Parcell CEO Airlines Trends 11