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How to Hand Off an Innovation Project from One Team to Another

Harvard Business Review

AUGUST 23, 2018

One major Asian electronics company built a design lab to develop new hardware product ideas. When sales of the Frankenstein product missed their mark, everyone shared the blame. Explorers work in teams like R&D, customer insights, or product development. They didn’t have a handoff, they had a drop-off.

Project 8
Project Innovation Team Stage-Gate 8
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Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

MARCH 14, 2014

Big Food has a proven formula for its products that involves controlling the message and the channel. Companies build consumer awareness through paid media and get products in front of customers by offering promotional dollars to supermarkets to display products prominently in the aisles. Put the product ahead of the brand.

Word of Mouth Marketing 8
Word of Mouth Marketing Brand Marketing Incubator 8
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