Brand Management Incubator Innovation Productivity 
Harvard Business Review
AUGUST 23, 2018
That fear drives their companies to invest millions into coming up with breakthrough innovations. If innovation projects are going to succeed, they’ll need to survive a handoff from an innovation team to an execution team. One major Asian electronics company built a design lab to develop new hardware product ideas.
Harvard Business Review
MARCH 14, 2014
Big Food has a proven formula for its products that involves controlling the message and the channel. Companies build consumer awareness through paid media and get products in front of customers by offering promotional dollars to supermarkets to display products prominently in the aisles. Put the product ahead of the brand.
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