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How to Hand Off an Innovation Project from One Team to Another

Harvard Business Review

AUGUST 23, 2018

That fear drives their companies to invest millions into coming up with breakthrough innovations. If innovation projects are going to succeed, they’ll need to survive a handoff from an innovation team to an execution team. These labels also nicely describe the phases of innovation: Explore, Scale, and Optimize.

Project 8
Project Innovation Team Stage-Gate 8
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Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

MARCH 14, 2014

Put the product ahead of the brand. Brand management has hijacked the most important part about food: the product. The fact that, for example, a suburban housewife is the center of a certain brand’s universe is important knowledge, but that insight can never trump creating a product consumers actually want to eat.

Word of Mouth Marketing 8
Word of Mouth Marketing Brand Marketing Incubator 8
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