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Remove Brand Management Remove Development Remove Incubator Remove Innovation
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How to Hand Off an Innovation Project from One Team to Another

Harvard Business Review

AUGUST 23, 2018

That fear drives their companies to invest millions into coming up with breakthrough innovations. If innovation projects are going to succeed, they’ll need to survive a handoff from an innovation team to an execution team. One major Asian electronics company built a design lab to develop new hardware product ideas.

Project 8
Project Innovation Team Stage-Gate 8
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Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

MARCH 14, 2014

Food fads develop quickly in today’s marketplace. Put the product ahead of the brand. Brand management has hijacked the most important part about food: the product. Branded food companies should invest more in innovation and less on brand marketing. Shorten your development cycle.

Word of Mouth Marketing 8
Word of Mouth Marketing Brand Marketing Incubator 8
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