Brand Management, Incubator, Innovation and Marketing

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Brand Management

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How to Hand Off an Innovation Project from One Team to Another

Harvard Business Review

AUGUST 23, 2018

That fear drives their companies to invest millions into coming up with breakthrough innovations. If innovation projects are going to succeed, they’ll need to survive a handoff from an innovation team to an execution team. These labels also nicely describe the phases of innovation: Explore, Scale, and Optimize.

Project

Project Innovation Team Stage-Gate

Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

MARCH 14, 2014

If you’ve been in a grocery store lately, you probably know the rest — the brand caught on quickly. But for years, as Chobani gobbled up market share, the major food companies stuck to their regular lines of yogurt. He wanted to use it to produce a line of strained, or “Greek,” yogurt called Chobani.

Word of Mouth Marketing

Word of Mouth Marketing Brand Marketing Incubator

Leadership Digital

How to Hand Off an Innovation Project from One Team to Another

Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

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