The Practical Leader

AUGUST 16, 2023

Yet despite our very tight job market, highly effective “magnet companies” attract and hang on to good people. Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job.

Energy 52

Energy Crisis Absenteeism Leadership 52

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271

Brand Blog How To Public Relations 271

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. I was surrounded by entrepreneurial thinkers – innovative leaders who refused to take a step back – people who knew where they were going and how to get there.

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 131

Brand CEO Stage-Gate Marketing 131

Women on Business

DECEMBER 2, 2012

I had a background in marketing and brand management, and working with concepts and ideas was my passion. Furthermore, I knew that if I wanted to have a successful business in the long run, I needed someone else on my team: someone who had skills and passions that complemented mine. And who knows?

Franchising 255

Franchising Finance Brand Management Advice 255

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). You be obsessed with innovation.

How To 95

How To Brand Management CEO Strategy 95

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. When it came time to drive cows to market, the hot tattoo was a convenient way to identify a particular cow. Customers devoted to a brand are assertive advocates.

Brand 150

Brand Airlines Wilde Tools 150

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). You leverage your creativity.

How To 111

How To Brand Management CEO Resistance 111

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. In the CEO Afterlife.

CEO 100

CEO Advertising Brand Creativity 100

Skip Prichard

SEPTEMBER 24, 2019

These are the people who will turn things around, lead the organization to innovate, and drive through challenges. Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. That’s right.

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

thoughtLEADERS, LLC

DECEMBER 16, 2019

When you talk about branding, you are talking about constant change. This fast-paced environment leaves brand managers with no choice: they need to favor SPEED over perfection. When innovation is a key element in the industry, processes must be faster. That is, if they want to succeed. Especially when launching products.

Marketing 11

Marketing Brand Management Brand Environment 11

Skip Prichard

FEBRUARY 8, 2021

In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. The role of purpose branding is to unite the firm’s employees and brand customers in the pursuit of that higher vision. Charismatic leaders make their followers part of something larger than themselves.

Charisma 144

Charisma Bond Leadership Brand 144

Harvard Business Review

JUNE 4, 2018

Thoughtfully managed, recommendations can prove far more valuable to marketers than for the customers they ostensibly serve. Recommendation engines not only generate useful data for analyzing customer desires; they can be harnessed to make tactical and strategic recommendations for marketers. Data-Driven Marketing.

Engineering 8

Engineering Marketing Advertising Brand Management 8

Coaching Tip

APRIL 29, 2011

For example, when a global brand manager and a local sales organization share responsibilities, and are rewarded for working together, they will fight for their interests so that both the global brand and the local market are addressed. Talented people thrive on that kind of energy.

Development 112

Development Bureaucracy Globalization Middle Management 112

Harvard Business Review

MARCH 20, 2013

Digital disruption has clearly been one of the major catalysts for this change, but less has been said about how the transformation is a prime example of open innovation , a focus of my research for many years. What it takes to make the successful shift to open innovation is always an important theme in our discussions.

Innovation 15

Innovation Advertising Market Segmentation Brand 15

Harvard Business Review

AUGUST 23, 2018

That fear drives their companies to invest millions into coming up with breakthrough innovations. If innovation projects are going to succeed, they’ll need to survive a handoff from an innovation team to an execution team. These labels also nicely describe the phases of innovation: Explore, Scale, and Optimize.

Project 8

Project Innovation Team Stage-Gate 8

Harvard Business Review

MAY 10, 2013

The same thing is happening in marketing organizations. Data-rich practices such as econometric modeling, analytics and copy-testing offer brand managers an alluring promise of precision and predictability. Thinking in terms of desired consumer behavior can unlock innovative strategies. Marketing' Here''s why.

Tools 11

Tools Marketing Power Brand 11

Harvard Business Review

JANUARY 23, 2013

His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. They're right.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Strategy Driven

OCTOBER 29, 2012

What are you doing to innovate it? Apple is the classic example of a brand, with products that back it up. They don’t have to talk about their competition – Apple is the innovator. Are you the dominant brand? NOTE WELL: Then there are the brands that USED to be #1 and have fallen to #2 or lower. Are you Amazon?

Brand 50

Brand Reputation Customer Loyalty Industry 50

Harvard Business Review

MARCH 20, 2013

Digital disruption has clearly been one of the major catalysts for this change, but less has been said about how the transformation is a prime example of open innovation , a focus of my research for many years. What it takes to make the successful shift to open innovation is always an important theme in our discussions.

Innovation 8

Innovation Advertising Market Segmentation Brand 8

Strategy Driven

AUGUST 19, 2011

It identifies your company’s red flags, and provides a powerful and innovative methodology to transition from failure to flourish. Jobs was determined to bring the technology to market and anyone who stood in his way would not have a place at Apple. Rudderless Leadership. What do I mean by this? Absolutely not.

Marketing 50

Marketing Objective Short-term Discount 50

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Wouldn’t you expect more innovation?

Brand 260

Brand P&L Human Resources Brand Management 260

Harvard Business Review

JANUARY 23, 2012

Lafley on my "Innovation Mount Rushmore" as a reminder of the importance of investing time and energy to understand the target market. It feels like a classic battle — the scientific approach of a company that launches 80 market research studies a day versus the intuitive touch of the iconic innovator of our time.

Audience 15

Audience Entrepreneur Maturity Innovation 15

Harvard Business Review

AUGUST 25, 2016

To wit, would any serious brand manager run a marketing campaign today without a capability for incorporating social media analytics? But brand managers need the computational competence of data scientists and analytic tools to get greater value from that data. That transformed the RACI decision rights template.

RACI 8

RACI Agility Brand Management Decentralization 8

Harvard Business Review

MARCH 29, 2012

A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation. A few years ago, community managers did not exist. In recent years, incumbents have fought back. Trends need not be domestic. Anticipate international trends, too.

Technology 15

Technology Venture Capitalist CIO ROI 15

Harvard Business Review

JUNE 6, 2013

firms are powered by "eccentric failed novelists" (presumably from agencies and consulting firms that are gifted at brand positioning and execution) and "visionary founders" (think Steve Jobs) who have created exceptional brands. But Chinese firms to not have to create a branding capability from scratch. He notes that U.S.

Brand 8

Brand Globalization Brand Management Long-term 8

Harvard Business Review

NOVEMBER 25, 2013

Indeed, even organizations where top management keeps their eyes glued to KPI-driven dashboards have trouble agreeing on what their Top Ten Most Important Customer/Client 80/20 analytics should be. Should management refine and dig deeper into existing 80/20 KPIs?

Due Diligence 12

Due Diligence KPI Loyalty Information Technology 12

In the CEO Afterlife

OCTOBER 17, 2011

The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Wouldn’t you expect more innovation? Some do it well. About John.

Brand 168

Brand CEO Stage-Gate SWOT 168

Harvard Business Review

MAY 31, 2011

The challenge for the Chief Marketing Officer is to create marketing and brand building that is both exceptional and efficient in the face of country, product, and functional silos. Pharmacia had a global team representing regional silos that met to coordinate marketing globally and to coordinate new product planning.

Brand 15

Brand Aaker Objective Team Building 15

N2Growth Blog

JUNE 11, 2010

Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. link] Social Influence Measurement – Tools, Resources & Commentary | Digital Marketing Blog // Digital Operative [.] Social Media Influence [.]

Media 407

Media Influence Blog Real Estate 407

Harvard Business Review

SEPTEMBER 20, 2013

Content Innovation. For example, a product evaluating nonprofit organizations may be highly useful to a wealth manager seeking to help his client to select a charity as part of a value-added tax efficiency service. In some cases, they’re right. But then again, in a surprising number of cases, they aren’t. For you, it may be different.

Execution 8

Execution Metrics Content Christensen 8

Harvard Business Review

DECEMBER 16, 2010

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. They'll increasingly be a source of, and resource for, innovation differentiation in 2011, if not for your organization, then for the firm you most dread competing against. That's right. Contestification.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16

Harvard Business Review

JULY 24, 2014

David Packard, co-founder of Hewlett-Packard, once observed that “Marketing is too important to be left to the marketing people.” A more current corollary might be, “Brand-building is too important to be left to the brand people.”. A brand can’t just be a promise; it must be a promise delivered.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

NOVEMBER 26, 2012

The product manager, who had come up with what he thought was an airtight, iron-clad, compelling and irrefutable business case for launching a fairly clever innovation, completely failed to persuade the impassive CMO. The pitch can be before venture capitalists, brand managers, product review committees and/or the CEO.

Venture Capitalist 8

Venture Capitalist Due Diligence Innovation Brand 8

Harvard Business Review

AUGUST 5, 2013

A pharmaceuticals company we''ve been studying decided to deploy more than 20,000 iPads and other mobile devices to the global sales force to improve its engagement with doctors in emerging and developed markets. Today''s CIO Needs to Be the Chief Innovation Officer. IT management Information & technology' the IT function).

Organization 8

Organization CIO Compliance CRM 8

Harvard Business Review

FEBRUARY 16, 2011

Increasingly, businesses need 2-in-1 leaders to help cope with everything from globalization to quickening innovation to shorter product lifecycles. But they are constantly scanning the horizon for big enough market insights ; for that next game-changing idea; for the trend that will upset current market conditions and create opportunity.

Parcell 12

Parcell CEO Airlines Trends 12