Brand Management Human Needs Marketing Strategy Operations 
In the CEO Afterlife
JULY 24, 2011
Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. Marketers operate in a dynamic world. Whenever they change companies, they want to put their mark on their new company’s brands. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.
In the CEO Afterlife
OCTOBER 17, 2011
The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Today’s economy screams for change in the process of branding.
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In the CEO Afterlife
JUNE 19, 2011
A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Today, we represent a marvelous marketing opportunity. We operate by the mantra of “use it or you lose it.” Aha,” say the savvy marketers. Human Resources.
In the CEO Afterlife
APRIL 10, 2011
Sixty-five innovative operations - four in the state of California alone. So why don’t they reduce the number of operations? I’m guessing she does a good job managing a big store but think entrepreneurially? But if you work in one of his companies, you won’t operate entrepreneurially. Human Resources.
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