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How to Hand Off an Innovation Project from One Team to Another

Harvard Business Review

AUGUST 23, 2018

Optimizers make up the core of most established businesses — they’re skilled at enhancing and perfecting the existing business to drive growth or improve operations. This model is most common in software development teams, where UX designers may be involved in both early user research and long-term management of the product.

Project 8
Project Innovation Team Stage-Gate 8
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Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

MARCH 14, 2014

Put the product ahead of the brand. Brand management has hijacked the most important part about food: the product. Another is to put semi-autonomous incubator groups in charge of smaller and softer launches. Great products can command premiums, and become popular with very little marketing spend.

Word of Mouth Marketing 8
Word of Mouth Marketing Brand Marketing Incubator 8
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