Brand Brand Management Efficiency Human Resources 
In the CEO Afterlife
FEBRUARY 26, 2012
As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. They are obsessed with efficiencies and processes. They leverage their financial resources. My business career is characterized with a bunch of David versus Goliath encounters.
Harvard Business Review
JANUARY 23, 2014
Although that kind of redesign is still required periodically, leaders today are more typically confronted with the challenge of how to find cost efficiencies in certain parts of their organization to invest in other parts of the organization that drive growth. As a result, organization design is no longer just a big bang event.
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