Brand CEO Decisionmaking Marketing 
Women's Leadership Exchange
AUGUST 28, 2011
With the news that Steve Jobs is stepping down as APPLE CEO, journalists and business bloggers, like me, are commenting in droves about the magic he created at APPLE. Few BIG brands can claim that - not IBM, AT&T or GE, to mention some of the biggest companies in the world. So what makes Steve Jobs the super hero of business?
Women's Leadership Exchange
OCTOBER 6, 2011
I wrote a blog at the end of August when Steve Jobs stepped down as CEO. With the news that Steve Jobs is stepping down as APPLE CEO, journalists and business bloggers, like me, are commenting in droves about the magic he created at APPLE. In fact, today APPLE is the number one most successful brand and corporation in the world.
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