Women's Leadership Exchange

AUGUST 28, 2011

With the news that Steve Jobs is stepping down as APPLE CEO, journalists and business bloggers, like me, are commenting in droves about the magic he created at APPLE. He envisions brilliant products and creates and markets them beyond effectively. But no matter how smart and talented they are, Jobs is the final decisionmaker.

Decisionmaking 90

Decisionmaking Engineering Brand CEO 90

Women's Leadership Exchange

OCTOBER 6, 2011

I wrote a blog at the end of August when Steve Jobs stepped down as CEO. With the news that Steve Jobs is stepping down as APPLE CEO, journalists and business bloggers, like me, are commenting in droves about the magic he created at APPLE. He envisions brilliant products and creates and markets them beyond effectively.

Decisionmaking 77

Decisionmaking Brand Engineering CEO 77

Harvard Business Review

JANUARY 15, 2014

When Intel was still a company focused on producing memory chips, Stanford professor Robert Burgelman documented that CEO Gordon Moore had emotional trouble abandoning this product, which was losing them money, because it “had made the company” (famously declaring “but, that would be like Ford getting out of cars!?”)

Gordon 8

Gordon Strategy Decisionmaking Objective 8

Harvard Business Review

OCTOBER 11, 2013

Much as I want to believe that a glaringly good idea will stand on its merits, I have come to realize that just like any product or service, ideas require good marketing if they’re going to reach their intended customers. So she wrote a memo to the CEO explaining why gender balance is good for business. Initially there was no buy-in.

Innovation 11

Innovation Christensen Decisionmaking CTO 11