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AskObama Is a Meaningless Marketing Stunt

Harvard Business Review

You know what really builds marketing synergies, and drives brand equity? The dismal truth is that pretty much all of yesterday's institutions — from banks, to "the corporation," to credit ratings, to schools — are just as broken as our political institutions are. Social media!! On Twitter!!

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How Blockchain Could Help Emerging Markets Leap Ahead

Harvard Business Review

Much has been made of the potential for blockchain technologies to open up new vistas for business and society. But is there a way for this revolutionary technology to empower the rich and poor alike? How Blockchain Works Here are five basic principles underlying the technology. Distributed Database.