Brand Finance Hypercompetition Industry 
Harvard Business Review
MAY 8, 2017
We recruited a panel of expert judges (see the list below), who evaluated the companies through the lens of their own expertise and gauged which transformations were most durable and had the highest impact in their industries. Has this transformation had impact on customers and its industry in the past decade?
Harvard Business Review
DECEMBER 20, 2016
I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. There can be a lot of stress in this industry.
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