Leading Blog

SEPTEMBER 2, 2019

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. For better or worse, the invisible brand is with us, and we have come to depend on it.

Brand 281

Brand Forrester Influence Advertising 281

Coaching Tip

JANUARY 26, 2013

Its diversified galaxy of brands for man and beast are iconic -- from chocolate favorites like M&M's and Snickers to Wrigley's Juicy Fruit and Lifesavers to pet-care products like Pedigree and Whiskas, as well as Uncle Ben's Converted Rice. It is still 100% family-owned -- now by the three elderly offspring of Forrest Mars Sr.,

Forrester 130

Forrester Brand Cooper Executive Coaching 130

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. About one quarter of these CCOs formerly held operations positions. Who are these new customer experience executives — and why do companies appoint them? Consider one example.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

APRIL 19, 2016

Forrester Research reports that online spending in India will grow to nearly $75 billion by 2020, from $12.1 Clearly, there’s awareness and connectivity between major corporate leadership and the prospective tech market in India. Although only one-fifth of its 1.3 becoming the second largest smartphone market in the world.

Price 8

Price Globalization Forrester Marketing 8