Remove Brand Remove Human Resources Remove Mass Marketing Remove Project
article thumbnail

The More Experience You Have, the Worse You Are at Bootstrapping

Harvard Business Review

The study investigated the interplay between a manager’s experience level and the type of resource the manager oversees. For their data, the researchers turned to the movie business, where all three types of resources are at work on every project. For the financial resources, they used each movie’s production budget.

RBV 8