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The Entrepreneurial Corporation: Oxymoron? | In the CEO Afterlife

In the CEO Afterlife

APRIL 4, 2011

The change-makers are small to medium size enterprises that either lead niche categories or are keen to knock the big guy from the top rung of a mass market. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. In the CEO Afterlife. Main menu Home. Leadership. Leadership.

CEO 150
CEO Mass Marketing Class Brand 150
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The More Experience You Have, the Worse You Are at Bootstrapping

Harvard Business Review

JULY 22, 2015

The study investigated the interplay between a manager’s experience level and the type of resource the manager oversees. For their data, the researchers turned to the movie business, where all three types of resources are at work on every project. Next, the researchers analyzed the three types of resources across all 837 movies.

RBV 8
RBV Mass Marketing Budgeting Brand 8
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