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Turning Observation into Innovation

Leading Blog

NOVEMBER 5, 2018

Corporate anthropologists, like traditional anthropologists, explains Andi Simon in On the Brink , look “at a company as a new and unfamiliar culture” to arrive at fresh insights. Andi Simon is a corporate anthropologist that wants to help you do just that—act like an anthropologist for your own organization (or life).

Innovation 303
Innovation Simon Case Study Storytelling 303
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People Do Business With You…But Why?

Women on Business

JANUARY 11, 2011

According to author and thought leader Simon Sinek, people buy the “why.” By Maribeth Kuzmeski Why do people do business with you? Is it because of WHAT you do or is it because of WHY you do it? Over the past few weeks I’ve been asking clients and other professionals their “why.” Many times it doesn’t seem clearly defined.

Press Release 167
Press Release Discount PR Marketing Strategy 167
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