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Reis

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Online Retailers Should Care More About the Post-Purchase Experience

Harvard Business Review

MAY 24, 2016

Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. Today, retail brands create customer experiences around these four moments and focus on driving shoppers to click the “buy” button.

Retail

Retail Supply Chain Loyalty Reis

Big-Box Retailers Have Two Options If They Want to Survive

Harvard Business Review

JUNE 22, 2016

The use of technology by leading companies from Apple to Uber to personalize their offerings have raised people’s expectations. Outdoor retailer REI goes even further by holding events, classes, and service projects to engage with the local communities around its stores. Personalization is expected.

Retail

Retail Discount Reis Supply Chain

Leadership Digital

Online Retailers Should Care More About the Post-Purchase Experience

Big-Box Retailers Have Two Options If They Want to Survive

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