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Online Retailers Should Care More About the Post-Purchase Experience

Harvard Business Review

MAY 24, 2016

With the rise of new technologies like the internet and mobile, there are additional critical junctures for increasing the buying likelihood, including at the research stage. Retailers like Nordstrom, REI, and Anthropologie have customized package tracking experiences that provide visibility into the delivery.

Retail 9
Retail Supply Chain Loyalty Reis 9
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Big-Box Retailers Have Two Options If They Want to Survive

Harvard Business Review

JUNE 22, 2016

The use of technology by leading companies from Apple to Uber to personalize their offerings have raised people’s expectations. Outdoor retailer REI goes even further by holding events, classes, and service projects to engage with the local communities around its stores. Personalization is expected.

Retail 8
Retail Discount Reis Supply Chain 8
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