Marketing Reis Supply Chain Technology 
Harvard Business Review
MAY 24, 2016
Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. Retailers like Nordstrom, REI, and Anthropologie have customized package tracking experiences that provide visibility into the delivery.
Harvard Business Review
JUNE 22, 2016
The use of technology by leading companies from Apple to Uber to personalize their offerings have raised people’s expectations. Customers no longer want anything that is mass-marketed. Outdoor retailer REI goes even further by holding events, classes, and service projects to engage with the local communities around its stores.
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