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How to Decide if Contractor Material Financing is Right for You

Strategy Driven

The stakes, the budgets and the expectations are all much higher on commercial projects, so you can’t afford to let inconsistent cash flow stand in the way of meeting your objectives. To read more about tips for moving from residential to commercial construction, check out this article by Billd. About the Author.

Finance 104
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3 Reasons to Kill Influencer Marketing

Harvard Business Review

Marketers like to repeat the quote, “I know I waste half of my ad budget, I just don’t know which half.” In fact, it goes back to research done by Katz and Lazarsfeld , two prominent sociologists, in the 1940’s and 50’s. It’s the wrong metaphor. Science finds little evidence to support influencer marketing.