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Companies Collect Competitive Intelligence, but Don’t Use It

Harvard Business Review

JULY 31, 2015

The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. On the other hand, management never questions the actual use of this information by employees in brand, product, R&D, marketing, business development, sales, purchasing or any other market-facing function.

Competitive Intelligence 8
Competitive Intelligence Company Drucker Review 8
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Only Half of Companies Actually Use the Competitive Intelligence They Collect

Harvard Business Review

JANUARY 26, 2016

For more than 30 years, most large corporations worldwide have adopted competitive intelligence (CI) as a way to expedite good decisions. and European corporations, from CI-trained analysts in marketing, business development, strategy, R&D, finance, and other fields. They had an average of 6.3

Competitive Intelligence 8
Competitive Intelligence Company CAPEX Analysis 8
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