Remove Business Development Remove Marketing Remove Scenario Planning
article thumbnail

The Big Picture of Business – Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 4 of 4

Strategy Driven

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Next comes Crisis Planning. Business development.

article thumbnail

The Big Picture of Business: Putting Budgeting Into Perspective, The Bigger Picture of Strategic Planning

Strategy Driven

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Often, it withers and dies an early death. Body of Knowledge.