Retailers Turn to "Soft Surveillance" to Fight Customer Anonymity
Harvard Business Review
AUGUST 28, 2012
The technology ecosystem known as the internet of real-time data is moving us toward a better understanding of what these consumers are thinking and doing. With modifications, this technology could identify perfumes worn by shoppers and send related ads and discount offers to video screens in elevators or corridors. Casual browsers?
12 
Let's personalize your content