Since when was marketing not human-centric?

Strategy Driven

To that list we’d add evolution: evolution of technology; evolution of science; evolution of intelligence. This constantly moving frontier of knowledge has a powerful impact on marketing and ensures that we can never consider it mastered.

Are We Experiencing A Technology Tsunami?

Rich Gee Group

home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 Are We Experiencing A Technology Tsunami? How is technology changing for you?

100 Trends For 2014 (Including Responsibility and Reputation)

Leading in Context

By Linda Fisher Thornton Staying competent is an important part of today''s proactive ethical leadership. As we head into 2014, the trend reports at the links below will give you a "business leader''s preview" of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to food, and technology. Ethical Leader Ethical Organization Trends

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing. Has Email Marketing Become Obsolete?

100 Trends to Watch For 2013

Leading in Context

By Linda Fisher Thornton 100 Trends to Watch For 2013 As we head into 2013, the trend reports at the links below will give you a “business leader’s preview” of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to color, food, and technology.

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Knowledge Is Power. Data Isn’t.

In the CEO Afterlife

Thanks to technology, we have access to an endless source of data at our fingertips, at any place and at any time we choose. Technology gives us more and more data, but analyzing and understanding ‘more and more’ is arduous and time consuming.

Power 218

The Ethics Conversation We’re Not Having About Data

Harvard Business Review

In July, the CEO of Whole Foods Markets issued a mea culpa after the supermarket was found to have manipulated product data, over-stating the weight of pre-packaged produce and meats. Except in rare cases, the ethics of these decisions are never broached.

Praising Customers for Ethical Purchases Can Backfire

Harvard Business Review

Like leading the way in cup technology with the first U.S. ” These customer-praising marketing messages are part of a broader trend in “corporate societal marketing,” which aim to emphasize companies’ social efforts to consumers. In one study, participants viewed a short 40-second Starbucks commercial that either praised a customer for making an ethical purchase (it used phrasing such as: “Everything we do, you do.

Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. This top management ethic is essential to brand resilience.

Brand 268

Students Teach Business Ethics

Harvard Business Review

In the fall, I wrote a series of posts on the moral concerns raised by the financial crisis and how a business ethics course might address them. Rather, they should be taught "how to engage, with intelligence and integrity, a real ethics debate about the role of business and the business professional in a free society.". This winter, I taught an accelerated course in business ethics to professionals at the Harvard Extension School. Business education Ethics

Ethics for Technologists (and Facebook)

Harvard Business Review

In retrospect, if I had to write it again, I’d include a section or chapter on ethics. The ongoing explosion of technologically-enabled business opportunities inherently expand the ethical dilemmas, quandaries and trade-offs managements will confront. Marketing experiments that might have cost hundreds of thousands of dollars in 1995 might cost a couple of hundred dollars in 2015; maybe less. Ethics Information & technology Innovation

How Marketers Can Start Integrating AI in Their Work

Harvard Business Review

According to Constellation Research , businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2 billion in 2015. The marketing industry will be no exception. AI holds great promise for making marketing more intelligent, efficient, consumer-friendly, and, ultimately, more effective. Data-Driven Marketing. Using AI in Marketing. Data Marketing Technology Digital Article

Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

Optimists favor ‘ doing more with more ,’ placing bets that higher sales and profits will pay for the added investments in headcount or technologies; we’ve all been there at one time or another. There are plenty of generic strategic choices to drive a business forward.

Three practices of successful product managers

Lead on Purpose

They focus on this marketing campaign or that new technology, and lose track of what’s most important. Help product marketing set the proper tone for the launch by understanding the new product’s strengths.

Guest Post: Watch Out for Flying Monkeys!

Lead on Purpose

Jim’s passion is product management and product marketing. As a leader and messenger of the market, how do you handle these disruptions?

Taylor 141

Guest Post: Leadership Lessons from a Kindergarten Class

Lead on Purpose

Jim’s passion is enabling product marketing teams. With over 20 years of technology experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for synthesizing conceptual ideas and turning them into reality.

Class 139

PR and Ethics in the Battle for Location-based Data

Harvard Business Review

The vast amount of personal information people post on social media sites, combined with the fact that social media companies can now link online behavior to physical locations is creating the biggest shift in marketing since the onset of the Internet. Transformations of this magnitude are never confined to the market. It's a familiar pattern: new technology enables new business practices. That's not just good ethics advice; it's good PR advice, too.

PR 12

Key elements of leadership and product management

Lead on Purpose

Most technology companies are comprised of people and teams that discover, define, design, develop and deliver products to the market. If you seek to lead, invest at least 50% of your time in leading yourself—your own purpose, ethics, principles, motivation, conduct. Leadership Product Management / Marketing product direction product manager products responsibility

The Big Picture of Business – Doing Your Best Work on Deadlines: Mobilizing the Energy for Best Business Success

Strategy Driven

I recommend that diversity audits, quality control reviews, ethics programs and other important regimen be conducted as part of Strategic Planning, rather than as stand-alone, distracting and energy diverting activities.

Energy 214

The Big Picture of Business – Biggest Excuses They Use… and You Should Avoid: Rationales and Reasons Why Businesses Fail

Strategy Driven

We’ve got the latest technology. Ethics and standards… those are for chumps. Our company has got the most up to date technology. Companies spend disproportionate amounts of money on technology and neglect their people, processes and policies.

Wars of Religion

Coaching Tip

Technology gives us power but cannot guide us as to how to use that power. The market gives us choices but leaves us uninstructed as to how to make those choices. Books Communication Current Affairs Ethics Health Leadership Memes Religion Self-Awareness What is BBC Homo sapiens Islam Judaism and Christianity Muslims peace religion war

eBook 110

Value-Added Leadership

Strategy Driven

Organizational purpose, vision, quality of life, ethics, long-term growth. You employ state-of-the-art technology and are in the vanguard of your industry. You have and regularly update-benchmark a strategy for the future, shared company Vision, ethics, Big Picture thinking and “walk the talk.” Study and utilize marketing and business development techniques.

The Big Picture of Business – The Future Has Moved… and Left No Forwarding Address.

Strategy Driven

Futurism is a continuum of thinking and reasoning skills, judicious activities, shared leadership and an accent upon ethics and quality. Any sufficiently advanced technology is indistinguishable from magic. Clarke, Technology and the Future. The following concepts do not constitute Futurism by themselves: sales, technology, re-engineering, marketing, research, training, operations, administration. Futurism is one of the most misunderstood concepts.

Book Review: Here Comes Everybody

Lead on Purpose

We are being pushed rapidly down a route largely determined by the technological environment.&# “Anything that raises the cost of doing something reduces what gets done.&#

Review 141

Case Study: Can an Ethical Bank Support Guns and Fracking?

Harvard Business Review

As the founder and president of a new ethical bank focused on environmental sustainability, Jay McGuane realized that he and his board needed to set guidelines about which loans to approve and which to reject on “values” grounds. Without clear ethics rules, Jay worried that his already divided directors would fall into bitter squabbling, which could lead to resignations, negative media attention, and a flight of investors. What is ‘green’ if not an ethical principle?

The Big Picture of Business – Doing Your Best Work on Deadlines: Mobilizing the Energy for Best Business Success

Strategy Driven

I recommend that diversity audits, quality control reviews, ethics programs and other important regimen be conducted as part of Strategic Planning, rather than as stand-alone, distracting and energy diverting activities.

Energy 186

What matters in 2010?

Lead on Purpose

Seth Godin , marketing guru and thought leader, did a cool project where he brought together more than seventy “big thinkers&# to write the ebook What Matters Now.

Godin 158

Does All This Sound Familiar?

Coaching Tip

Companies based on new technologies were acquiring monopoly power. Books Current Affairs Ethics Leadership Memes What is

Taylor 112

The Seven Signs of Great Leadership

Great Leadership By Dan

Making ethics a part of the culture A critical trait I noticed in great leaders was a consistent set of ethics. Dave Farrell, the long serving CEO of May Department stores, was always very consistent with ethical decision making.

CFO 227

Global sales needs are also local sales needs

Strategy Driven

Authenticity is not a specific characteristic – it is derived from the ethical, honest, and consistent actions of your total words and deeds. Most companies, especially large ones, fail to understand the difference between a mission statement, a value statement, a vision statement, and a hot air marketing message that no one understands or believes in. When they are not on top of market changes and technology updates, they are giving their people permission to do the same.

Learning How to Make Market Segmentation Work Again

Harvard Business Review

For decades, marketers have segmented their target customers to get a read on who will buy a product or service. Technology trends around ubiquitous communications and cheap, unlimited bandwidth and processing power have dropped the boundaries of availability for any number of products, converting some of them into digital formats and easing the restrictions of geography for others. Nor are these details, especially age, reliable indicators of your technology savvy.

Learning To Share Isn't Just For Kids

Tim Milburn

Sharing is the new marketing tool. Sharing is the ethic of an online community. Related posts: Categorically Speaking Posted on October 5, 2010 In: Culture , Technology Wow.

Some Ideas To Help Accelerate Your SWOT Analysis

Six Disciplines

Marketing (company image, reputation, positioning, market share, growth). Operations (facilities, capacity, distribution channels, supply chain, costs, use of technology). Cultural (values, ethics). Technological (pace and changes in technology). A SWOT analysis is a tool used to assess an organization''s strengths, weaknesses, opportunities and threats.

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10 Ways to Build your Web Effectiveness :: Women on Business

Women on Business

I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance. Becoming the niche provider in a certain market means you become the main provider within that universe.

Leading in a World of Change: Lessons from Downton Abbey

Great Leadership By Dan

At the same time, the advent of new ground breaking technologies such as electricity and motorization – today we would call them disruptive – allowed the estates to operate with significantly less staff. Don’t try to resist technology in the workplace.

Could Microsoft's First CEO Become Its Third CEO?

Coaching Tip

Any new CEO of Microsoft will need Chairman Bill Gate''s blessing and the board is seeking a leader with a strong technical background along with the work ethic Gates had while he was CEO. . Stock Market Web/Tech

CEO 112

Ideas To Help Accelerate Your SWOT Analysis

Six Disciplines

Marketing (company image, reputation, positioning, market share, growth). Operations (facilities, capacity, distribution channels, supply chain, costs, use of technology). Cultural (values, ethics). Technological (pace and changes in technology). A SWOT analysis is a tool used to assess an organization's strengths, weaknesses, opportunities and threats.

SWOT 146

How Successful Leaders Use Culture To Influence Behaviour

Tanveer Naseer

The genius of the book is that Eggers extends Silicon Valley’s existing technology and organizational practices no further than to their next logical steps (imagine Google on steroids), and only at the conclusion does he move to the illogical and chilling end to which they may be heading.

Kicking Leadership Clichés

Great Leadership By Dan

the environmental crisis, increased individualism and value pluralism, digitization, demographic change and technological convergence. In the era of big collaboration, the ethicization of business, and the complexity that comes with globalization 2.0,

How to Become Truly Social

Coaching Tip

Winning in this environment requires more than new technology ; here are ten ways to become truly social in a world that is not just connected, but interconnected and interdependent: 1) Do away with one-way conversations. Just because all companies now possess the technological capability to hold social conversations with employees, customers and stakeholders, this does not mean we can automatically make these conversations valuable. By Guest Author Dov Seidman.

How are you doing on price? :: Women on Business

Women on Business

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. So I’ve spent some time exploring best practices and considering what we should recommend in this market.

Price 142

Leadership and learning

Lead on Purpose

— The Product Management Perspective: Technology continues to evolve ever more rapidly. Markets change quickly.

Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards.

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