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How to Compete When IT Is Abundant

Harvard Business Review

Carr predicted that an organization''s ability to compete through investing in information technology was about to change dramatically. The IT boom of the 1980s and early ''90s had brought information technology to the corporate masses, unleashing the first full-scale technology revolution in the enterprise.

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Yes, Managing IT Is Your Job

Harvard Business Review

Information Technology Changes the Way You Compete" was a trailblazing HBR article by Warren McFarlan back in the early 1980s. It told how American Airlines and others had introduced systems to help their customers choose their products and services. These "channel" systems helped steer business to American Airlines.