End the Religion of ROE
Harvard Business Review
OCTOBER 20, 2011
corporation than "what's the ROE on that?" Return-on-equity hurdles threaten them all. Conversely, why market cigarettes? ROE justifies the means. We think there's more to business success — and that something as straightforward as a simple equation could put capitalism on a better path. Wellness checkups?
12 
Let's personalize your content