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Competitive Advantage from the Bottom of the Pyramid

LDRLB

SEPTEMBER 12, 2013

Ajay is a technologist and business strategist who often obsesses over issues that range from the impact of technology on disruptive business models to entrepreneurship and impact investing. In a world where global competition is absolute, companies are looking at new ways to gain sustained competitive advantages.

Competitive Advantage 154
Competitive Advantage Prahalad Blue Ocean Strategy Glocalization 154
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P&G Innovates on Razor-Thin Margins

Harvard Business Review

APRIL 16, 2012

The fact that Gillette's global products failed to address billions of emerging markets' low-income consumers wasn't seen as a major problem at Gillette, so long as growth in its core markets was robust. Third, P&G didn't stop at an India-tailored product, but built an India-tailored business model.

Innovation 13
Innovation Glocalization Supply Chain Retail 13
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