Your Whole Company Needs to Be Distinctive, Not Just Your Product
MAY 19, 2016
Ever since the idea of strategy came to the business world in the early 1960s, the goal of differentiation has been paramount. As business strategists, we see endless amounts of writing about how to achieve differentiation. The problem starts with the way many business people think about differentiation. But starting in the early 2000s, the advantages of scale were mostly eliminated, in large part because of globalization, deregulation, and the rise of digital technology.