Case Study: Should a Hotelier Invest in a New Kind of Online Travel Agency?
Harvard Business Review
SEPTEMBER 21, 2015
Lotta, who’d joined Ervaring from Marriott two years before, was the first to admit that her new company, with 12 brands operating 5,000 hotels, mainly in Europe, needed help. It also has big brands behind it, but the business model makes more sense to me. “This seems different. ” Lotta smiled at Gerard.
8 
Let's personalize your content