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Volatile, Uncertain, Complex and Ambiguous (VUCA) Business

Coaching Tip

The report identified the top four skills that have the greatest impact on leader preparedness and confidence in addressing VUCA challenges: introducing and managing change; building consensus and commitment; inspiring others toward a challenging future vision and leading across generations.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” What myths are there about content marketing that need to be dispelled?

Marketing 105