Business Objectives, CRM and Development

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Business Objectives

CRM

Development

Get More from Your Event Spending

Harvard Business Review

MARCH 31, 2015

Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. Lead generation is now more efficient and scalable with apps that provide an all-in-one lead scanner and note-taking platform which can be seamlessly uploaded to a CRM system for follow-up.

CRM

CRM ROI Budgeting Public Relations

Executives and Salespeople Are Misaligned — and the Effects Are Costly

Harvard Business Review

JANUARY 26, 2017

Companies fail to get the most out of the $12 billion a year they spend on sales enablement tools and the billions more on CRM technology. Simultaneously, sales managers went through a series of development sessions to develop their coaching skills. They changed their hiring/recruiting efforts.

Execution

Execution Cost Telecommunications CRM

Leadership Digital

Get More from Your Event Spending

Executives and Salespeople Are Misaligned — and the Effects Are Costly

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