Remove Call Center Remove Marketing Remove McClelland Remove Personal Power
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Deep Motivations, Not Competencies, Drive Leadership Performance

The Empowered Buisness

A successful CMO (Chief Marketing Officer) is likely to have such MAPs as – strong motivation toward options (ie., It is one of three core motivational drivers identified by McClelland. High performing leaders score in the healthy range of Power – neither overly strong nor weak. Too high and the leader becomes domineering.