The Timeless Strategic Value of Unrealistic Goals
Harvard Business Review
OCTOBER 22, 2012
Prahalad's 1989 HBR article "Strategic Intent" brought about a discontinuous shift in my career — from a professor of accounting to a researcher on strategy and innovation. Many of these children become CEOs, but the same people sometimes blame the need to deliver short-term results for their inability to think in the longer term.
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