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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. Building Customer Loyalty Building customer loyalty by being loyal to them. For some, say children (most likely his primary target audience), Buddy is an elf.

Brand 215
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How to Design a Corporate Wellness Plan That Actually Works

Harvard Business Review

By “total health” we mean a culture that’s supportive of career, emotional, financial, physical and social well-being – not just an occasional road race. A company like Dow Chemical is a success story in this way. This, of course, takes time and support.