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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For some, say children (most likely his primary target audience), Buddy is an elf.

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Is Your Business Biased Against Innovation?

Strategy Driven

The logic of NPV is to project cash flows into the future and then discount those flows back into today’s dollars at a given cost of capital. Your career depended on that business going forward, and the numbers that mattered had to do with the performance of that business, not with Sony as a whole.