The Big Picture of Business – The Realities of Branding… Slogans that Mislead
Strategy Driven
JUNE 22, 2012
It’s unlikely that sales people know what a Mission Statement and the Strategic Planning process are. Perspective is everything…continually changing, reflective and powerful for our future. Greatness is earned over an entire career. My analysis: Beware of that phrase in advertising. The New York Times.
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