Marshall Goldsmith
NOVEMBER 30, 2010
Many businesses view marketing as a cost center without recognizing how it contributes to the bottom line. You've built a successful career despite this "crisis of credibility." But I believe the most dramatic changes are happening internally, especially in this tougher economy. CMOs in particular.
Harvard Business Review
FEBRUARY 2, 2016
On the other hand, they are set up as cost centers and service bureaus, mandated to meet the needs of all their constituents as rapidly as possible under the ceiling of their budget. What’s more, many of these teams are temporary; they will dissolve once the project is over, and their members may not work together again.
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