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The Changing Role of the CMO

Marshall Goldsmith

Many businesses view marketing as a cost center without recognizing how it contributes to the bottom line. You've built a successful career despite this "crisis of credibility." But I believe the most dramatic changes are happening internally, especially in this tougher economy. CMOs in particular.

Metrics 110
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Using AI To Augment Customer Service Agents

The Horizons Tracker

A recent report from Deloitte highlighted how customer service has transitioned from the cost center of old, and the most sophisticated companies now aim to create experiences that delight customers and turn them into loyal devotees of the brand.

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A Jobs Manifesto for Young Europe (and the Rest of the World)

Harvard Business Review

Government in its entirety is a cost-center to society, so we desperately need to create not just jobs, but private sector jobs. Just as we moved from machines to electronics after the second world war, now we are moving into a new age where all business is driven by networks, and the remote control to your life is your mobile phone.

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Develop Your Company’s Cross-Functional Capabilities

Harvard Business Review

On the other hand, they are set up as cost centers and service bureaus, mandated to meet the needs of all their constituents as rapidly as possible under the ceiling of their budget.

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Why Leaders Need To Stop Using Performance Reviews

Tanveer Naseer

A career is a terrible thing to waste, yours or mine. Your competitor is getting nothing but a disingenuous cost center. It is one of the hardest things any of us are ever asked to do in a job function. Do you really feel up to the right to objectively assess where I’ve gone off the rails?

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Social Means Freedom, for Better or for Worse

Harvard Business Review

Typically an in-house cost center, service is usually viewed as a necessary evil and constantly targeted for "efficiency." Over time, notable service firms built outsourcing capacity in India, Malaysia, Singapore and elsewhere to allow any firm to have a global service workforce at low cost. Model #2 is an example of that.

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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

Hispanic community is eager to lead, innovate, and help America reclaim its foundational values, but it needs a platform where their voices can safely and objectively express the things they are thinking about healthcare, jobs, immigration reform, the economy, and career advancement. Think profit center, not cost center.