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The Changing Role of the CMO

Marshall Goldsmith

Many businesses view marketing as a cost center without recognizing how it contributes to the bottom line. You've built a successful career despite this "crisis of credibility." But I believe the most dramatic changes are happening internally, especially in this tougher economy. CMOs in particular.

Metrics 110
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Develop Your Company’s Cross-Functional Capabilities

Harvard Business Review

You’ll often find customer relationship management within marketing, budgeting within finance, supply-chain management within operations, outsourcing within procurement, training within HR, and new product development within R&D. Some of the first business functionaries were railroad telegraph operators who managed schedules.

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Why Leaders Need To Stop Using Performance Reviews

Tanveer Naseer

Argument 1: Performance reviews can put off for up to a year what needs attention now Performance reviews can be a passive-aggressive haven for managers afraid to lead in the present. One of your most promising managers has just led a two-year late-to-market death march on a brand extension that has launched and failed.

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Social Means Freedom, for Better or for Worse

Harvard Business Review

But there are also implications for organizational design and talent management for firms of all sizes. The seven full time employees form a nucleus, or core group to handle program management, operations, and communications. And, of course, this affects management's role and how we all manage our careers.

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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

Hispanic community is eager to lead, innovate, and help America reclaim its foundational values, but it needs a platform where their voices can safely and objectively express the things they are thinking about healthcare, jobs, immigration reform, the economy, and career advancement. Think profit center, not cost center.

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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

Hispanic community is eager to lead, innovate, and help America reclaim its foundational values, but it needs a platform where their voices can safely and objectively express the things they are thinking about healthcare, jobs, immigration reform, the economy, and career advancement. Think profit center, not cost center.