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The Changing Role of the CMO

Marshall Goldsmith

Marketing is everywhere, but with the ubiquity of slogans and ads, it's easy to forget that there's more to marketing than meets the eye. Not an expert myself in marketing myself, I recently spoke with my friend Susanne Lyons, former chief marketing officer of Visa and Charles Schwab (SCHW) and decorated veteran marketer.

Metrics 110
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Develop Your Company’s Cross-Functional Capabilities

Harvard Business Review

You’ll often find customer relationship management within marketing, budgeting within finance, supply-chain management within operations, outsourcing within procurement, training within HR, and new product development within R&D. When functional boundaries prevail, there is no construct for managing capabilities.

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Why Leaders Need To Stop Using Performance Reviews

Tanveer Naseer

Argument 1: Performance reviews can put off for up to a year what needs attention now Performance reviews can be a passive-aggressive haven for managers afraid to lead in the present. One of your most promising managers has just led a two-year late-to-market death march on a brand extension that has launched and failed.

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Social Means Freedom, for Better or for Worse

Harvard Business Review

But there are also implications for organizational design and talent management for firms of all sizes. While social stuff is often associated with marketing or customer service, social can affect every part of the business model , including how we organize. Isn't This Just Another Way To Cut Costs? Work is freed.

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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

Hispanic community is eager to lead, innovate, and help America reclaim its foundational values, but it needs a platform where their voices can safely and objectively express the things they are thinking about healthcare, jobs, immigration reform, the economy, and career advancement. Think profit center, not cost center.

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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

Hispanic community is eager to lead, innovate, and help America reclaim its foundational values, but it needs a platform where their voices can safely and objectively express the things they are thinking about healthcare, jobs, immigration reform, the economy, and career advancement. Think profit center, not cost center.