Career Customer Loyalty Ethics Report 
Harvard Business Review
MAY 29, 2012
Most human projects, from eating lunch, to buying a house, choosing a career, and setting life goals, measure success along many dimensions. Some want their firms to make informal commitments to build employee and customer loyalty that will pay off in the future. To maximize calories (again, you are still eating)?
Harvard Business Review
APRIL 18, 2013
They used to want high salaries to verify their value and stable career paths to allow them to sleep well at night. Now they want purposeful work and jobs that fit clearly into the larger context of their career. employers report having difficulty filling key roles. Offer purpose and career context, and the talent will come.
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